About SYZL
SYZL is a flexible kitchen booking platform that helps food entrepreneurs, creators, and CPG brands find and rent professional kitchen space by the hour, day, or month. Whether it’s a chef launching a pop-up, a content creator filming a recipe series, or a food business scaling production, SYZL gives them instant access to commercial kitchens across the city.
The platform handles everything from space discovery to booking, offering 24/7 support and hundreds of verified listings. It removes the friction of traditional leases and helps kitchen owners generate passive revenue from underused space.
What Challenges SYZL Faced
SYZL had already proven there was strong demand for their service. They had paying users, growing brand recognition, and positive media coverage. But raising capital required another layer of focus—especially building and managing a pipeline of investor conversations.
Azrah and her team were already stretched thin, running operations, onboarding new kitchens, supporting users, and driving growth. They didn’t have time to research investors, craft custom messaging, and manage follow-ups.
They also couldn’t afford to waste time pitching the wrong investors. SYZL’s model is unique—it’s not a pure tech play or a simple marketplace. It’s software built around real-world infrastructure, and they needed investors who understood that nuance.
How Weraise Helped
1. Finding Investors Who Got the SYZL Vision
Weraise identified and curated a list of investors who had already backed:
- Marketplaces with offline components
- Proptech platforms focused on commercial space
- Software tools built for SMBs and solo operators
We filtered out generalist investors and focused on those who were actively deploying capital in infrastructure-like platforms and were likely to appreciate SYZL’s unique blend of software, logistics, and real estate.
2. Messaging That Made It Click
We worked directly with Azrah to make sure the story resonated. Rather than framing SYZL as just another kitchen rental tool, we showed:
- How SYZL unlocks entrepreneurship by lowering barriers for food startups
- Why their model solves pain points for both kitchen owners and renters
- What kind of traction they’d already achieved and what the growth path looks like
The messaging highlighted both the commercial opportunity and the broader impact, helping investors see the full picture from day one.
3. Campaign Execution That Saved the Team Time
Once the list and messaging were in place, Weraise ran the full investor outreach process. We handled:
- Email creation and personalization
- Outreach across multiple channels
- Follow-ups, calendar coordination, and handoffs for meetings
Azrah didn’t need to manage a thing. Her calendar started filling with qualified investor meetings while she and the team stayed focused on growth.
Results
- SYZL launched a structured investor campaign without slowing down day-to-day operations
- Dozens of hours were saved by handing off outreach, targeting, and follow-up
- Investors quickly grasped SYZL’s value and started conversations that were serious, relevant, and aligned with the company’s direction