About LINK
LINK is a single-point integration platform for software providers, merchants, and developers. They simplify complex integrations, migrations, and onboarding workflows—removing technical friction so businesses can move faster. LINK’s infrastructure powers 15 million data syncs per month and has enabled 20,000+ SMBs, with Fortune 500 clients among their user base.
As the company expanded its product footprint, they began preparing for a fundraise to scale their growth. But like many founder-led companies, the leadership team was spending too much time trying to figure out which investors to target—and how to reach them.
The Challenge
- Too much time spent on the top of the funnel: The CEO and leadership team were spending hours researching investor fit and figuring out the best outreach strategies.
- Lack of signal: It was hard to know which investors were truly relevant to LINK’s stage and sector.
- Need for speed: With new products launching and customers scaling, the team needed fundraising to move quickly and efficiently.
How Weraise Helped
Weraise took the top-of-funnel pressure off the LINK team and helped them focus on investor conversations instead of chasing down cold leads.
1. Took over investor targeting
Weraise identified and prioritized investors who matched LINK’s profile—those focused on infrastructure, SaaS, and fintech-enabled platforms.
2. Launched the campaign fast
Within days of kickoff, the outreach was live across email and LinkedIn. Dozens of positive replies started rolling in immediately.
3. Delivered momentum that stuck
It wasn’t just a short burst. The steady inflow of investor responses continued well beyond the first week, allowing LINK to keep building relationships and conversations without losing speed.
Results
- High-quality responses within the first 48–72 hours
- Zero time wasted on cold prospecting by the CEO or leadership team
- Ongoing investor interest from relevant, high-fit profiles
LINK solved their outreach bottleneck and shifted focus back to growth—knowing the top of the fundraising funnel was finally running the way it should.